SUCCESS FACTORS TO UNLOCK ONSITE RETAIL MEDIA REVENUE
H1 2024 Sponsored Products Benchmarks Report
In this 2024 edition of our exclusive report, discover how top retail media networks like Amazon, Walmart, Staples and Target (and more) balance ad relevancy and coverage to earn the most sponsored product revenue–without sacrificing the shopper experience.
In this report, you’ll learn:
- Which retail media networks (RMNs) and categories are already winning with sponsored products
- How RMNs use different ad formats and placements for maximum coverage
- Who uses dynamic versus fixed ad placements
- How ad coverage decreases for some RMNs as search complexity increases
- How seasonality and cultural events can affect category competition
- How brands are splitting their sponsored product investment across RMNs
Find out how industry leaders like Amazon and Walmart are scaling sponsored ads and nailing relevancy. Evaluate gaps in your current onsite retail media program and pinpoint how to optimize. Unlock the tactics you need to balance shopper experience while growing revenue.
Methodology
Between Q3/2023 – Q1/2024, we collected publicly available desktop search results from 9 leading retail media networks across the US. Data is based on a representative set of 2500 keywords in selected categories: grocery, beauty, fashion, electronics, office, and furniture. This edition also includes data from +3500 brands and the following sponsored ad units: in-grid, carousel, brand carousel, and video.
This Matters Now
The old model doesn’t scale. The industry has finally realized and even legacy platforms are moving toward unified ranking.
The only question is whether you adopt it early, or play catch-up later.
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