Demand Expansion

Unlock new advertiser budgets by letting external demand compete for your onsite inventory. Pentaleap connects media platforms like Google, Amazon, and Teads to sponsored products on your site, while you keep full control of pricing, eligibility, and relevance.

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Trusted by GLOBAL Retail LEADERS

Why Leading RMNs Expand Demand

Retail media growth often stalls when networks rely only on direct and trade budgets. Connect external advertiser demand to your onsite inventory to complement direct sales revenue, increase competition and fill rates, while preserving retailer controls.

Capture net-new trade and media budgets, not recycled spend

More competition for every placement

No link-out traffic, all endemic

Direct sales stays protected

Higher fill rates

Incremental ad revenue

Our Demand Partners

Pentaleap acts as the central mediation layer for your demand ecosystem, controlling direct sales, existing systems, and new RTB partners in real time.

Access external demand sources including Amazon Ads, and Teads

Easily integrate with with commerce management  tools like Skai and Pacvue, with pre-built APIs

Apply to become a partner

Pentaleap:
Your Demand Mediation Layer

Pentaleap enables open demand, allowing multiple sources to compete
in a single auction, maximizing revenue and performance.

Balance direct and external demand

Route bids into one unified auction

Increase competition without losing control

Getting Started: The Low-Friction Path

Once Pentaleap is live, connecting new demand does not require another engineering-heavy project.
We help define which brands to target, how demand is divided, and where incremental budgets should come from.