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Unify Organic and Sponsored Ranking, Connect to Open Demand.
Rank sponsored and organic products together, improving performance across ecommerce and retail media. Tap into $100B+ in advertiser demand and run it through the front-end you choose, no lock-in.
Trusted by GLOBAL Retail LEADERS
What is Unified Ranking?
Unified ranking brings paid and organic products under a single ranking logic, optimizing the grid holistically, rather than pitting ecommerce and media against each other.
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One decision layer that ranks organic and sponsored products together
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Built on the search and personalization
intelligence you already use and pay for
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Fits within your existing stack alongside your ad server (or replaces it)
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Relied upon to improve ad relevance and increase revenue, by retailers like The Home Depot, Macy’s and CVS
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Why Choose
Unified Ranking?
Irrelevant ads
Legacy ad server algorithms are less advanced than your existing enterprise search and personalization AI and this is why sponsored products are less relevant than organic.
Missed ad revenue
Irrelevant sponsored products get far fewer clicks
than organic results and this means you’re missing out on capturing the full value of your traffic leaving serious money on the table.
Retail media working against retail
Irrelevant ads cluttering your ecommerce site
erodes shopper trust and cannibalizes retail sales instead
of supporting the overall ecommerce business.
Start with the
Right Foundation
IMMEDIATE WIN
Fix onsite relevance
Unify paid and organic logic to protect the
shopper experience.
Why Unified Ranking
NEXT
Connect demand
Open the shelf to additional demand.
ANYTIME
Go beyond onsite
Build on this foundation to support
omni-channel orchestration from a single
UI across onsite, offsite and instore.
What Retailers See
After Implementing Pentaleap
A/B tests consistently demonstrate ad revenue lifts of 80-140%
The partnership with Pentaleap helps us create a more open and flexible retail
media ecosystem
One that ensures relevant ads and protects the
user experience while expanding access to new demand sources that drive growth.
Michael Krans
VP Retail Media, Macy’s Inc.
Pentaleap Helps The Home Depot Connect Customers and Suppliers.
We are excited to partner with Pentaleap to boost the performance of sponsored products, bringing the right suppliers close to customers at the point of purchase.
Melanie Babcock
VP Retail Media, The Home Depot
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Pentaleap does the ad serving for sponsored products, playing a crucial role in the tech stack, providing what might be described as an optimization layer between the ad server and the organic product listings.
This ensures that ads are relevant to what customers are actually searching for and browsing, unlike traditional retail media ad servers that operate independently from a retailer’s organic product recommendations.
Kiri Masters
Retail Media Breakfast Club, Forbes Contributor
Why Pentaleap?
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Proven in production at scale
Running with retailers like The Home Depot, Macy’s, and CVS
Running with retailers like The Home Depot, Macy’s, and CVS
Fits with your existing stack
Compatible with any retail media adserver, no rip-and-replace required.
Compatible with any retail media adserver, no rip-and-replace required.
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Unlocks real demand
Access to a $100B pool of advertiser demand from search and programmatic.
Access to a $100B pool of advertiser demand from search and programmatic.
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Built for an open ecosystem
Decoupled architecture, built with omnichannel orchestration in mind.
Decoupled architecture, built with omnichannel orchestration in mind.
Some legacy solutions are adapting to unified ranking. Pentaleap was designed for unified ranking from day one.
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NEXT STEPS
Test Us Alongside Your Existing
Stack for 3 Weeks.
Move Forward Only if the Numbers Convince You.
1
Provide projection numbers and get an estimated uplift.
2
Test our optimization layer without disruption, alongside your current set-up.
3
Prove the lift and move forward only if it works.
This Matters Now
The old model doesn’t scale. The industry has finally realized and even legacy platforms are moving toward unified ranking.
The only question is whether you adopt it early, or play catch-up later.
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