NEWS

The Home Depot’s Retail Media Chief Puts Suppliers At The Center

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The Home Depot is rewriting the retail media playbook. In this Forbes article, Kiri Masters explores how Melanie Babcock, VP of Orange Apron Media, is championing suppliers as a core stakeholder. A key move? Partnering with Pentaleap to take control of its tech stack, ensuring seamless, supplier-friendly ad serving. “We needed to own our technology to meet supplier expectations,” says Babcock. With a unified platform and a supplier-first ethos, Home Depot is setting a new standard.

🚀 Read the full story: https://www.forbes.com/sites/kirimasters/2025/03/21/home-depots-retail-media-chief-puts-suppliers-at-the-center/

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