Pentaleap at DMEXCO Retail Media Summit 2025

3 Forces Redefining Retail Media: An Unfiltered View from the Women Leading the Industry

Beneath the buzzwords, retail media is undergoing deep shifts that will decide who wins its next era.

Through the Women in Retail Media Collective’s unique vantage point, a global network of 800+ senior leaders from RMNs, brands, and ad tech, we’ve spotted three forces driving change across every market.

From content as currency to emerging dynamics reshaping brand–retailer–consumer relationships, these insights come from a connected, independent network amplifying diverse, unbiased voicesshaping retail media’s future.